Submit &Edit Job Alert Email
Got a forum or site that requires registration for free or fee-based
membership? Recommend That You Do This Email List Building Strategy
Immediately:
Use your registration page to interface with your email list server
to automate and make it easy for your members to join your mailing
list while they subscribe to your forums! This will require your
membership registration form to integrate with your email list server
and it *IS* possible. In addition, you should also automate the
ability for your member to be able to update their email address
or change which list, frequency and format (HTML, or TEXT ONLY if
you offer the choice) via their Membership profile.
How to implement?
If you outsource your email newsletter hosting and management to
a 3rd party provider, then call them up and tell them what you want
to do and ask them how your forum registration page or your membership
registration page can integrate into their email list subscription
software. If you own your email newsletter management & delivery
software, then either your in-house network admin or programmer
can make this work or you can outsource the labor to a qualified
contractor via Rentacorder or sites like it. This is the kind of
job that should be able to be done in about 1-7 hours of labor at
the most and once its setup…you can forget about it. The one
question that you’ll have to answer once you go through this
process:
Should you confirm or double opt-in your members in addition to
the confirmation that I assume your registration process already
has built into itself? The answer: If you don’t have a confirmation
process as part of your forum/membership registration form, then
it would be absolutely be a situation where you would WANT to have
your email list server sends out a confirmation request email to
verify the subscription request. If you already do have a confirmation
component to your forums or membership registration sign up process,
then turn off confirmation from your email list server (to avoid
duplicate confirmations being sent out to the end user) and be CERTAIN
to send separate or at least one welcome email to your new members
to acknowledge and confirm that they have been subscribed to the
specific ?lists they signed up for. Got it?
Bottom line:
If you run a membership site or forums, give your new members the
ability to subscribe to one or more of your email newsletters or
alert lists as part of the registration process and allow them to
manage their email list subscriptions with you via their member
profile. The one-time setup costs are nominal compared to all of
the new email list members you’ll attract with this simple
list building strategy.
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